Working with very young performers always comes with its own set of rules limited time, limited attention spans, and zero tolerance for overcomplicated setups.

On top of that, this project came with a tight budget and a fast turnaround, meaning every decision had to count. The goal was to create a playful, engaging TV commercial that felt natural and fun, without over-directing or forcing performances.

We leaned into the energy of the kids, kept the production light and flexible, and built the shoot around moments rather than rigid scripts. The result was a spot that captured genuine reactions and brought Dexyco’s interactive dolls to life.

The final film aired on kids’ TV channels and was adapted for YouTube, extending its reach across platforms.