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November 21, 2025
Hola, Mexico City
New Mint Studio
Covering Google Pixel’s first step into South America.
November 2025
Mexico City marked something special for us: the South American launch of Google Pixel 10, and a moment that felt like a natural peak of a much longer journey.
For nearly a decade, I’ve been following Google’s retail presence from the inside. From the very first pilot projects in Europe, through Saturn stores and early Pixel generations, to seeing how Google continuously refined what a physical brand experience should feel like. Not many people get to witness that evolution up close, across markets, cultures, and generations of products and even fewer get to help shape it along the way.
This launch wasn’t just another on-location shoot. It was the result of years of learning how Google translates product philosophy into retail space, how design, materials, interaction, and storytelling work together when done right. Mexico City felt like a culmination of that thinking: confident, mature, and globally consistent, while still deeply local.
What always stands out on projects like this is how retail becomes more than a place to sell a device. When done well, it becomes a space to experience the brand to understand it, not just look at it. That’s something Google has refined generation after generation, and being part of that process remains genuinely inspiring.
From shelves and fixtures to behind-the-scenes moments in one of the world’s most vibrant cities, this project reminded us why real-world brand spaces still matter and why being there, on the ground, makes all the difference.
Location: Mexico City
Project: Google Pixel 10 Launch
Role: On-location video production, photography, BTS coverage
November 21, 2025
Hola, Mexico City
New Mint Studio
Covering Google Pixel’s first step into South America.
November 2025
Mexico City marked something special for us: the South American launch of Google Pixel 10, and a moment that felt like a natural peak of a much longer journey.
For nearly a decade, I’ve been following Google’s retail presence from the inside. From the very first pilot projects in Europe, through Saturn stores and early Pixel generations, to seeing how Google continuously refined what a physical brand experience should feel like. Not many people get to witness that evolution up close, across markets, cultures, and generations of products and even fewer get to help shape it along the way.
This launch wasn’t just another on-location shoot. It was the result of years of learning how Google translates product philosophy into retail space, how design, materials, interaction, and storytelling work together when done right. Mexico City felt like a culmination of that thinking: confident, mature, and globally consistent, while still deeply local.
What always stands out on projects like this is how retail becomes more than a place to sell a device. When done well, it becomes a space to experience the brand to understand it, not just look at it. That’s something Google has refined generation after generation, and being part of that process remains genuinely inspiring.
From shelves and fixtures to behind-the-scenes moments in one of the world’s most vibrant cities, this project reminded us why real-world brand spaces still matter and why being there, on the ground, makes all the difference.
Location: Mexico City
Project: Google Pixel 10 Launch
Role: On-location video production, photography, BTS coverage
November 21, 2025
Hola, Mexico City
New Mint Studio
Covering Google Pixel’s first step into South America.
November 2025
Mexico City marked something special for us: the South American launch of Google Pixel 10, and a moment that felt like a natural peak of a much longer journey.
For nearly a decade, I’ve been following Google’s retail presence from the inside. From the very first pilot projects in Europe, through Saturn stores and early Pixel generations, to seeing how Google continuously refined what a physical brand experience should feel like. Not many people get to witness that evolution up close, across markets, cultures, and generations of products and even fewer get to help shape it along the way.
This launch wasn’t just another on-location shoot. It was the result of years of learning how Google translates product philosophy into retail space, how design, materials, interaction, and storytelling work together when done right. Mexico City felt like a culmination of that thinking: confident, mature, and globally consistent, while still deeply local.
What always stands out on projects like this is how retail becomes more than a place to sell a device. When done well, it becomes a space to experience the brand to understand it, not just look at it. That’s something Google has refined generation after generation, and being part of that process remains genuinely inspiring.
From shelves and fixtures to behind-the-scenes moments in one of the world’s most vibrant cities, this project reminded us why real-world brand spaces still matter and why being there, on the ground, makes all the difference.
Location: Mexico City
Project: Google Pixel 10 Launch
Role: On-location video production, photography, BTS coverage